Welcome to the Dress Theory located in San Diego, California. Schedule an appointment today at our intimate bridal boutique and your private stylist will curate your own personal selection based on your needs, preferences, and dreams.
Our bespoke collection of handpicked wedding dresses are sourced from the US and all around the world. Our collection ranges from $1800-$9500, most between $2700-$4700. Sizing can be ordered from 00-20.View all designers
“Dear The Dress Theory Team, I wanted to thank you for your kind support on my wedding dress search! Its a funny story because The Dress Theory was my first appointment, and It was truly a dream come true for me when I found my wedding dress and I just cancelled 5 other appointments. I did not want to keep looking for other dresses. It was truly love at first sight ”
“I cannot say enough good things about The Dress Theory! It was such an amazing experience thanks to Rhiannon. I ended up getting the FIRST dress I tried on, but we still tried on 6-8 more. Just like the experience, the boutique is a dream as well. We even had some champagne and teared some happy tears after finding my dream dress! I LOVE my dress and The Dress Theory.”
“I had an unforgettable experience at The Dress Theory in San Diego and would highly recommend this to any bride! Not only is the shop so beautiful, but the staff is top notch. I'm so grateful to Megan for her kindness and attention to detail — I ended up with one of the dresses she picked for me! She helped me navigate my first bridal dress appointment ever! Thank you again, Dress Theory team!"