Welcome to The Dress Theory San Diego - Schedule your appointment today!

The Dress Theory
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Your unforgettable
experience starts here

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Dana Harel trunk show at The Dress Theory San Diego
Dana Harel trunk show at The Dress Theory San Diego
effortless, modern, & romantic Our Bridal Collection
Sarah Seven
Sarah Seven
Lela Rose
Lela Rose

Welcome to the Dress Theory located in San Diego, California. Schedule an appointment today at our intimate bridal boutique and your private stylist will curate your own personal selection based on your needs, preferences, and dreams.

 

Our bespoke collection of handpicked wedding dresses are sourced from the US and all around the world. Our collection ranges from $1800-$9500, most between $2700-$4700. Sizing can be ordered from 00-20.

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Flora
Flora
Rue De Seine
Rue De Seine

Boutique Favorites

Theia Couture Devon

Theia Couture

Devon
Theia Couture Cerulean

Theia Couture

Cerulean
Theia Couture Bruna

Theia Couture

Bruna
Theia Couture Brandy

Theia Couture

Brandy
Theia Couture Blush

Theia Couture

Blush
Theia Couture Astor

Theia Couture

Astor
Upcoming Events
Upcoming Events
Upcoming Events Learn More
Our Brides
real love stories Our Brides

“I cannot say enough good things about The Dress Theory! It was such an amazing experience thanks to Rhiannon. I ended up getting the FIRST dress I tried on, but we still tried on 6-8 more. Just like the experience, the boutique is a dream as well. We even had some champagne and teared some happy tears after finding my dream dress! I LOVE my dress and The Dress Theory.”

“I had an unforgettable experience at The Dress Theory in San Diego and would highly recommend this to any bride! Not only is the shop so beautiful, but the staff is top notch. I'm so grateful to Megan for her kindness and attention to detail — I ended up with one of the dresses she picked for me! She helped me navigate my first bridal dress appointment ever! Thank you again, Dress Theory team!"

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Our Brides
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  • (619) 876-5018
  • 1427 W Lewis St, San Diego, CA 92103
  • Monday-Sunday 9AM-6PM
  • By Appointment Only
Looking for our sister locations? Click here.
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  • sandiego@thedresstheory.com
  • ©2023 The Dress Theory

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